EICMA 2014

SWM Motorcycles debutes at EICMA

After intense months of preparation in total secrecy, SWM Motorcycles has made its official debut in Milan at the 72nd edition of EICMA, the biggest event in the world dedicated to two wheels machines. The brand new 2015 range was displayed in the unique two-level stand, and it allured a large number of visitors, journalists and operators, all very surprised to find again the historical brand protagonist in off road competitions in the Seventies, and pleased by the projects and the motorcycles shown.

At the opening day of the Expo CEO Ampelio Macchi and president Daxing Gong made the grand opening ceremony. They cut the ribbon giving the definitive start to their adventure in the motorcycle world. Positive remarks has been shown by the audience regarding the whole range, from the modern look bikes to the vintage look models, getting the interest of many distributors, who have decided to join the international network that will distribute SWM worldwide.

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