Strategy

THE MARKETS

The SWM range has been conceived for an international audience, with an eye on the emergent markets that require good quality and name branded products. The referring market is the European one, closely followed by the Australian one and South American Countries which require similar homologation standards, to successively expand towards the Asians and the North American markets as soon as the proper homologation will be ready.
The range will be distributed through a new and widespread international sales network, taking advantage of the synergy with the partner Shineray Group that has been producing and exporting motorcycles for the past thirteen years.

FUTURE PLANS

The SWM Motorcycle come back on the market will introduce six street and off-road bikes with engine size between 300 and 650 cc, with similar advanced features such as the bialbero engine, the injection and Euro 3 homologation.
This is the starting point of a wider global project, which sees in a near future the production of 125 cc engine bikes studied to satisfy a young audienceand other specific motocross and endure competition bikes. More high impact models will be added to the SWM range in the future.

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